Ahhhhh, SXSW. With your bounty of bands, your bevy of beverage companies, your culture of ad creep. Your unending revelry, your nascent springtime, your people endlessly texting on their telephones. Your shows upon shows, your proper showcases, your free day parties. Your people, spilling outwards like an unending see, in pursuit of buzz bands from hither to yon.2012 may've only just begun, but already mid-March feels like five minutes away. And, when the SXSW Music Jamboree takes over Austin from March 13-18 this year, hype will be in the air, whilst thousands of bloggers, bands, and music-biz stooges are on the ground.
As always, attempting to cull together a list of recommendations from the unending list of Performing Artists — which I think is about 1400, officially— seems like an insurmountable task. But, that's what any festival attendee is forced to do, anyway: their only so many hours in a day, so many day parties to raid.
Going through the ranks with a highlighter, I avoided (well, mostly) doubling up on people from my award-winning Acts to Look Out for in 2012 list. And settled upon old loves (Beach Fossils), ferocious live acts (Tearist) mysterious Bandcamp entities (Tashaki Miyaki), impressive '11 debutantes (Blouse (pictured!)), and, of course, Grimes.
So, for those throwing themselves into the South-by fray, or those merely following from home, read these and rejoice: 10 Bands to Watch at SXSW 2012...
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